5 Tips to Supercharge Your Brand’s Social Media Profile

Social Media Profile TipsSocial Media is currently the platform to getting your business on the map. A great social media profile can be a brand’s lifeline – it improves brand recognition, which subsequently results in increased inbound traffic, higher conversion rates, richer customer experiences and insights, and therefore more brand loyalty. To achieve all this and more, your social media profile needs to stand out from the crowd and continually engage your audience through meaningful interactions. Here are 5 tips to supercharging your brand’s social media profile:

1. Share Your Story

Whether you are branding yourself or your business, you will need a biography that is catchy and informative. People are keen in reading stories and so narrating your story will not only help them relate to you and your brand but also keep them interested in what you have to say. If you’re looking to grow your personal brand, you can share your background and past achievements while talking about your interests and future aspirations. Do the same when it comes to making your brand personable and make sure that you are aligning the shared information with your social media branding goals so you know that you are putting out the right messaging.

2. Think Twice, Speak Once

If you don’t already know, nothing that goes on the web ever gets deleted. So, if you don’t want to post something that you might come to regret, it’s certainly wise to think twice before posting anything. Justine Sacco was at the receiving end of this when she irresponsibly tweeted, “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” She went on to become the number one worldwide trending topic on Twitter, albeit for a terrible reason. The consequence of this one tweet cost her a job while facing intense backlash from worldwide media. When you upload anything, keep in mind that you are talking to an audience that spans different cultures, languages and values and that no content is truly private. Something that may seem inoffensive to you could easily offend others and on social media, a single mistake can be quickly picked up which could turn out to be very costly. It’s certainly good practice to think twice before posting and if you are really not sure about what you should post, it’s best to consult a social media expert.

3. Engage in Conversations

Don’t be afraid to join in ongoing conversations and share your opinions because someone out there may value your expert advice or experience. This helps build your brand’s reputation amongst other people in the conversation, highlighting the value that you bring to the table. These conversations will also give you direct insight into the minds of your target audience, helping you understand their interests so as to better tailor content that would appeal to them. By engaging in conversations with your followers, you are adding value for them to stay connected with you and when you need to, start your own conversations.

4. Spread Positivity

People today have enough to worry about in their own lives, so why not use your brand as a source of positiveness for them. Positive and encouraging content will always be welcome by audiences and make them want to stay connected with you. There are many sites, such as BrainyQuote, that can quickly provide you with inspiring words to share so be generous in communicating wonderful news whether it is in relation to your brand or simply with the purpose of making someone who is connected with you on social media smile.

5. Stay Active

Once the initial excitement of your new social media profiles has died down, the key is to ensure that you maintain a healthy level of activity on these sites. Otherwise, followers will quickly forget about you if they don’t see new content and if your pages remain static. Staying active also does not mean you should continuously flood your audience with content as this may drive them away. Think about what your target audiences are interested in, what they want to see and share, and post updates accordingly that cater to their interests. You can even plan out the type and frequency of content to ensure regular and relevant posts.

Brands are increasingly seeking ways to gain an online social media presence as a way of promotion and your brand should be too. Keeping in mind these tips while building your social media presence will help give your profile the exposure it needs while ensuring constant engagement with your audience, effectively supercharging your brand’s profile. If you have more tips to share, we’d love to hear them.


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How can women successfully find a great mentor?

How can women successfully find a great mentor?A coach, guide, tutor, facilitator, counsellor and trusted advisor, a mentor is someone willing to spend his or her time and expertise to guide the development of another person.”Mentor Scout

In this competitive business world, having a mentor to guide you has become an important factor to success where you not only gain valuable insights and advice but also connections. The value that a mentor brings helps you grow in both your career and as a person. Since your mentor will play a huge role in influencing your life, it’s important to first identify the right person. The next step is to work towards having the person agree to be your mentor.

While you would think that simply asking someone to be your mentor is how it works, don’t be surprised if you encounter rejections.

Women who you consider to be potential mentors are likely to also be seen as the same by others, which may leave her limited time and resources to mentor you. Consider also that prospective mentors are successful women who have invested considerable time and energy in achieving their goals and careers. They would probably still be career-focused themselves which may leave limited time and effort to focus on mentoring others.

Furthermore, due to intense rivalry, many women may face rejection, even from people they already know, such as their senior colleagues. Nicole Williams, author of Girl on Top and Earn What You’re Worth, says it straight: “I’ve never actually heard a woman say, ‘I’m not interested in mentoring another woman’, but we may hesitate to support one another because we might think, ‘If she becomes more successful than me, that may look bad.’” In spite of these challenges, there are ways you can find a mentor and a good one at that. Here are three tips to help you find a mentor.

Three tips to find great mentors

1)    Stand out from the crowd

Powerful women receive frequent requests to be a mentor and, understandably, they cannot commit to every request. Keeping this in mind, you will need to stand out from others.

Acquisition Interview Consultant, Gayle Laakmann McDowell, has been a mentor to many; understanding what compels a person like her to mentor someone will help you be that perfect mentee. Talking about how important it is to form a personal connection first, she says, “I recognize the names of people who regularly comment on my Quora posts, who re-share my Facebook posts, and who re-tweet my tweets. If I feel like you’re not just a total stranger, I’m more likely to help you.” Hence, it is important to show that you are genuinely interested in her insights, making you come across as someone who is involved with her line of work.

It is also important that the mentor knows that you value her work. “The vast majority of mentorship requests I get are from people who have read one or more of my books but haven’t posted a review on Amazon,” she says, “If you tell me you love my book and you’re asking for help from me, I’m likely to think, ‘If you love it so much, why not post a review?’” Make yourself visible to your potential mentor and give them an incentive to help you.

2)    Value their time

Show them you value their time. Asking them generic questions like “How did you get where you are?” will not help. They have achieved success after working hard for many years; asking them such direct questions can make you come across as someone who does not appreciate their time.

Ask well prepared and targeted questions instead. Questions like, “What do you wish you knew at my stage of career?”, “Who else would you recommend I connect with?”, “What would you do if you were me?”, and “If you could do it all again, what would you do differently?” are some good questions you can ask.

Study their journey beforehand so that when you are given the opportunity to propose mentorship, ask questions about a specific obstacle that you are looking to overcome with their help.

3)    Reach out through established networks

The best way to find helpful mentors is through well-established networks, which provide a forum for women to come together and support each other. Behind Closed Doors provides this type of a platform and has helped support many women through its mentoring memberships.

Finding the right mentor to help you in your professional journey may take time, but it is worth the effort. Look out for mentors in circles other than work, join networks and reach out for help, and when you do find that mentor – show them you are coachable.

Mentorship can go a long way in shaping an individual’s business skills, cultivate superior leadership qualities, while allowing the mentee to be exposed to wisdom gained by an experienced individual over many years. Utilising the afore-mentioned techniques will allow you to successfully find a great mentor. You can also  join the behind closed doors network of professional women and benefit from our mentoring memberships.

If you have had success in finding a great mentor, share your story with us.


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Top 10 tips to start your career: From one professional woman to another

Top 10 tips to start your careerMentorship and guidance are critical inputs for professional women to succeed. They become more important in a background where women have to fight gender stereotypes and need insights from women who have been there and done that.

Here are 10 pieces of advice for starting a career that have been compiled from successful women all over the world.

1) Get rid of the impostor phenomenon

This is one of the best pieces of advice you will ever get. The impostor phenomenon is a syndrome where a person feels that they do not deserve the success they have achieved; despite external evidence of their competence, they feel that they are frauds and are deceiving people into thinking they are greater than what they really are. This syndrome has affected the likes of Sheryl Sandberg and Tina Fey. A survey by the Institute of Leadership and Management examined the levels of confidence of managers in their profession. It showed that self-doubt over job performance was close to 50 percent for women, as compared to 31 percent for male respondents.

Dr. Valerie Young’s book, The Secret Thoughts of Successful Women: Why Capable People Suffer From the Impostor Syndrome and How to Thrive In Spite of It, takes a fascinating look at how so many accomplished and capable people suffer from self-doubt. “When you feel yourself sliding into competence extremism, recognise it for what it is. Then make a conscious decision to stop and really savour those exhilarating mental high points and forgive yourself for the inevitable lulls.” Learn to reframe your mind. If one negative self-doubt thought enters your thoughts, replace with two or more positive thoughts and affirmations on what you do well and have achieved.

2) Choose who you listen to

Karen Deutsch, Advertising Director at Cosmopolitan, says “Find the decision maker and never take a no from a person who doesn’t have the power to say yes.” The inclination to play nice and be in everybody’s good books is a temptation; but understand who has the authority to make decisions and that is who you go to.

3) Stay out of office politics

Nearly every successful woman has handed down this piece of advice. Discretion is key, especially since women have been stereotyped as leaning towards gossip. Donna Kalajian Lagani, Senior Vice President, Publishing Director and Chief Revenue Officer of The Cosmopolitan Group says: “When you have the job, have the following attitude: set your sights high, be willing to work your hardest to succeed, stay out of office politics.”

4) Accept praise

When somebody compliments you on your work, own it. Women are natural equalisers and tend to deflect compliments or pass the credit on to others. When your boss says “Good job,” fight the urge to say “I have a great team.” A simple “Thank you” will suffice. If you have worked hard for it, give credit to yourself where credit is due.

5) Do not be over-sensitive

The office is a good place to learning to accept criticism and comments from peers. Criticisms will hurt, but the best way to tackle them is to take them constructively and move away with a smile and a sense of determination. Learn from these criticisms and instead let them help you become a better person and a better performer.

6) Be a woman of few, but on point words

Instead of talking about all the things you can do or have done, let your work do the talking. Karen Deutsch says: Make yourself valuable every day. Don’t look to take credit. If you do your work well, credit will come to you.”

This does not mean that you don’t speak up. Rather, use choice words and avoid over explaining or justifying things; instead be articulate and stick to the point.

7) Be Kind

Do you worry about being too gentle such that your co-workers are likely to think you are too nice for the job? Or what about being too assertive? In any case, this should not stop you from being kind, a quality we tend to overlook and under-appreciate. The world needs kind people; so be one.

Lisa Leslie, retired WNBA superstar and four-time Olympic gold medallist, says: “Whether you’re talking about the janitor or the President, you want to treat people well and never like you’re on a different level. True kindness can lead to unexpected rewards. And it’s more pleasant!”

8) Perfectionism can bring you down

Wanting things to be perfect is a great asset, but remember that striving for perfectionism can become a snare and a confidence killer.

In the pursuit of perfection, women tend to hold back until they are completely sure of what they want to say or need to be 100% competent to go for promotion or board roles, while men take more risks. This could mean loss of opportunities and increased self-doubt. Keep it real – accept that you can make mistakes and learn from them …so take risks.

9) Look for mentors

“Don’t be afraid to reach out to people who have careers you idolise” says writer Anna Breslaw. Ask them, learn from them and grow with them. Finding a good mentor that is suitable for you is not easy, and this is where Behind Closed Doors can help. By giving you access to a vast support network of women who have proved their mettle as business executives, government and community leaders, Behind Closed Doors helps empower women by mentor matching. Learn more about us on our website.

10) Believe in yourself

This is probably the most important advice you should follow. Have the conviction that you are the right person for the role and go all out in demonstrating your capabilities to yourself as well as to others.

 What piece of advice helped you when you started your career?


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