Alice has been in the fashion business for 10 years, and is currently in the process of launching Whola, a business that digitises the buying process for retailers.

“Retail is dominated by small business who juggle multiple priorities. They don’t have time to go to a bricks and mortar showroom, so we’re digitising that. My mission is to make life easier for retailers and take away some of the pain.”

Alice founded her original business Alice in La-La in South Australia, which she expanded in to NSW. She later sold the SA business, and while she has enjoyed a level of success, her future goals include becoming the number one fashion wholesaler in Australia, with a business that she can expand overseas.

Fashion runs in the blood for Alice Fitch, with her uncle responsible for teaching fashion icon Stella McCartney at the prestigious Central Saint Martins college in London. However Alice says she has a lot to learn and is looking forward to joining the BCD group.

“I’m very excited to have the input of really experienced business people who can provide an objective viewpoint. I’m good at setting goals, but need help with strategic planning.”

THE SCHOLARSHIP: The recipient receives a 12-month fully funded BCD Entrepreneurs membership valued at more than $5,500. Members are placed into a cohort of fellow female business owners/entrepreneurs to meet for three hours, ten times a year, with a highly accomplished Facilitator and Program Director.

Two runner up BCD Entrepreneur scholarships, each providing an hour of mentoring, were awarded to Katie Kemp, co-founder of Little Bang Brewery and Alexandra Vaissiere, owner of Alexandra Lingerie.

Written by Stacey Lymbery