Meet the team > Coaches and Mentors

Sarah Howell

Sarah Howell offers a unique blend of business & coaching acumen together with 25+ years’ experience in conception, implementation & management of 14 hospitality businesses.

With her understanding of the frustrations that come with owning and operating businesses Sarah started Define Success Coaching to support other established business owner-operators with managing the operational AND emotional elements of business.

She helps to drive growth (business & personal) from a place of calm confidence by focusing on the important and not just the urgent.

Bringing a sounding board, arm's length perspective, thought partnership, accountability & confidence, Sarah provides a confidential space to support, guide and navigate the ups & downs of being in business.

Sarah also brings her experience and passion for supporting business owners to her role as a facilitator for the Women In Business program and as a Business Coach for the Behind Closed Doors network.

As an advocate for personal leadership Sarah also works as a Generation Thrive Leadership Coach to help young people define success and achieve their goals. Generation Thrive is the social enterprise supporting Youth Opportunities' vision of a world where all young people have opportunities to be their best.

Bachelor of Commerce - Accounting - Adelaide University

Professional Coach - ICF certified

Hands on understanding and experience in:

• concept development, finance, leadership, stakeholder engagement

• government and partnership negotiation

• operations, customer experience management

• Staff issues, HR, pay negotiations, Work cover, retrenchment, termination

• 3 x national business award winner - Best Mexican Restaurant, Nightclub of the Year, Multiple Venue Operator of the Year

Outside of work Sarah loves to ski, yoga, hike, rock climb, read & travel. She has a husband of 20 years, a teen daughter and 3 year old Kelpie, Willow - depends on the day which one is her favourite.